Consult: Larry Chester has been a long time client. He had decided to kick his marketing efforts into high gear and asked how we could help. He wanted to stick with a simple clean line design and planned on writing all content. Several of Larry’s key concerns:
- Search Engine Optimization
- Launch an Attractive Financial Blog
- Use of Website in Email Marketing
- Showcase Full Case Studies
- Easy to Add Blog Posts and Case Studies
Solution: With all the great information Larry brought to the table, we decided WordPress fit all his concerns. Through the use of the top SEO plugin for WordPress we felt we could improve his position in the top search engines. We helped him set up a blog on his website that is easy for Larry to write and maintain himself. He has some great blog posts and is using these in his monthly email campaigns. Finally, to “spruce up” his success stories into a more visually appealing format, we added photos that were relative to that particular industry with some teaser information. Just enough to entice users to read the entire case study.
Update: Recently, CFO Interventions has been in the top spots on Google, directly under the paid placement. This was not achieved overnight but through the use of WordPress in the best possible way, paying attention to both “relative content” and “readability”.