Search Engine Optimization (SEO) can be considered a separate specialization, other than web design. SEO attempts to drive sales through increased rankings and web recognition, which is achieved by several different methods. The most popular being page optimization (key words and phrases), Yahoo, Google or Bing listings and ads, Blogs and other digital marketing and/or social media, and, also through customized mobile apps.
First, WordPress (WP) sites are already known for making the search engines happy (meaning you may naturally rank higher) because it is very structurally stable – the coding is done the right way.
WP is also SEO friendly because it is very easy to create keyword-rich URL titles and optimize meta-tag information.
Additionally, there are plenty of highly rated WP SEO Plugins that, besides helping you with sitemaps, social media integration and lots of other SEO elements, they also help you focus on meaningful content by performing page analysis. Overall, SEO Plugins show you of all the steps you need to take and settings you need to enable in WP to optimize your search engine rankings.