A full-fledged content management system considered one of the best.
You may have heard that WordPress is mainly for blogging. Well, that was over 10 years ago. Today, WordPress has evolved into a full-fledged content management system, and is one of the most popular website softwares, with more than 75 million sites built. WordPress isn’t owned by any one company or developer, it is an “open source” website building software that was built by hundreds of top web developers (volunteers) across the globe. It continues to be improved constantly with many updates (all free by the way).
There are thousands of WordPress themes (designs) and WordPress Plugins (functionality) available. Many themes and plugins are free, and some are sold for a nominal price – like $20 to $100. A good designer begins with a theme and customizes it with well written content, carefully selected graphics, and Plugins that best fit their client’s needs. Simply put, WordPress gives you the flexibility to create just about any look and function you can think of. And, since WordPress is built using fully tested code, designers are not reinventing the wheel. This equates to a savings of significant time and money, all passed on to the client.
Setting up WordPress can be complicated, but once complete, navigating the system and maintaining is very easy. Clients can add and edit content without any special web design skills. In fact, it’s considered one of the easiest websites to maintain by you, the end-user.
WordPress sites have a team of security experts around the world who work to stay ahead of the hackers. Best of all, the software updates that keep the core safe from attacks are constant, free and easy to implement!
WordPress themes are coded the right way, which makes them very SEO friendly right from the start. With WordPress you can create keyword-rich URL titles and organic page content that is just adored by Google’s search criteria (algorithm). Additionally, there are many effective WordPress Plugins that help maximize SEO without hiring an expert.
A Responsive site is one that naturally ranks higher in the search engines because it works right in any browser (Chrome, Firefox and IE, etc.). Most importantly, it is also displayed properly on most mobile phones, iPads, Notebooks and other tablets. This is extremely important considering that most people browse the internet on their phones or other smaller, similar devices. In a responsive site, the content is actually adjusted to better fit the screen it is being viewed from.