Content Idea - Web Videos Drive Traffic to Your Site
Incorporating video content into a website can be an effective strategy to enhance user engagement, improve the overall user experience, and also increase conversion rates.
Incorporating video content into a website can be an effective strategy to enhance user engagement, improve the overall user experience, and also increase conversion rates.
Need ideas for content?
Whether a custom video or stock video, it has been proven that web videos drive more conversions than any other medium.
If you are looking for content ideas for your website’s SEO, unlock the power of web videos across several indicators of customer satisfaction.
Engagement: On average, a user takes about 3 seconds to engage or bounce. Videos help to grab a user’s attention more quickly than just text and images. This can make them stay on your site longer, which search engines may see as a sign that your content is valuable and worth recommending.
User Experience: Videos can make your site more visually appealing and explain complex ideas better than text. They can also include audio such as narration or music, as well as animations. However, consider that video files may slow down your site, which may affect SEO negatively. Make sure your videos are short, simple and optimized.
Conversions: Videos build trust and are a great way to connect with clients and build relationships. They help you stand out and are more memorable than text. Videos can be shared across multiple channels and social media, turning visitors into valuable, and FREE brand advocates.
Welcome web videos can be the most beneficial thing you can do for your business.
Welcome videos help you create instant relationships which is the whole goal of having a website. In just 30 to 60 short seconds you can introduce yourself, your business and the top services most of your customers can relate to. Much like meeting someone in person at your business, you can tell users how you can help and what to do next, i.e., a call to action and conversion.
Tip: When making your video, remember to turn your phone horizontally for the best user experience.
Why Webwerx Design? We can help you find, select and purchase ready-made stock videos (such as the one used at the top of this page), and/or help you write script for your own custom videos. We also work with top-notch third-party vendors who produce Animated Explainer Videos, Product Videos, Educational Videos, Commercials, Social Media Videos, and more.
Call 888-355-0305 or reach us online.
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