Webwerx Design

Is SEO worth it for small
health insurance consultancy?

Tips for competing with the mega insurance sites that dominate the internet and search engines.

Competitive SEO Ranking – Health Insurance Agent Web Design and SEO

Health Insurance Agent SEO Tips for Crowded Health Insurance Market

Health Insurance Agent SEO and Web Design is one of our top-served industries.  We’ve built a reputation for servicing health insurance agent clients for website design, branding and logo identity and web development across the US.  As a niche space, we know that insurance, which is included in the finance vertical, is the most competitive market on the internet, in addition to healthcare. That makes entering the crowded health insurance SEO platform even more overwhelming and quite frankly, maybe not worth the extra dollars you’ll spend on this tough to compete with marketing avenue.

On the other hand, for the under 65 and Medicare consumer, and some small group health customers, the search for affordable quality health insurance plans almost always begins online.  Is there a way to stand out in a market where the most searched keywords are reserved for mega sites (the big health insurers, government sites, etc.)? 

No SEO vendor can guarantee higher health insurance agent SEO, but maybe.

The reason mega sites dominate the rankings is because they have loads of high-quality content, flawless technical SEO, and impeccable backlink profiles, something the small business owner has limited time or funds to dedicate to.

Health Insurance Agent SEO icon

Here are five great tips to improve your insurance agency SEO on a limited budget.

Tip #1 – Establish authority in your website content.

Since more internet traffic goes to content websites vs. social media channels, your website content is key to having a chance of outranking your competitors.  The top-ranking non-mega sites are those that are educational and informational. 

Tip #2 – Establish relevance in your website content.

Eliminate pages that do not provide value to your customers and do not resonate with your target audience.  Specifically, only use keywords that are used most often to find your services, but, avoid keyword stuffing (repeating your keyword too many times) which can actually hurt your SEO rankings.

Tip #3 – Establish trust in your website content.

  • Include information about yourself on your website, and make sure your contact information is accurate and works (online forms).
  • Prominently display any compliance disclaimers for your target market (Medicare, etc.). 
  • Create a Google Business Profile and encourage your customers to leave you five-star reviews. Research consistently shows that businesses who have good Google reviews are more likely to rank higher in the search engines (and get more calls for that matter). 
  • Social sharing is another way to garner trust in search engines.  The more your website is shared and liked, the higher you will rank.
  • Build quality backlinks.  We are not talking about the old paid links that can hurt your SEO rankings today, but quality backlinks from domains of high authority to your website. 

Tip #4 – Write a blog every few months.

Blog posting is a great way to get your site higher in the search engines, and you don’t have to spend every day writing content to achieve good results.  You can maximize your posts with catchy titles, intros, quotes, and if you are really creative, infographics and illustrations.  True story…one agent posted a short simple blog comparing Whole Life insurance to Term Life Insurance, and it ranked no. one in the SEO.

Tip #5 – Make your website user friendly.

Responsive (mobile friendly) sites naturally rank higher in the search engines because they work right in any browser (Chrome, Firefox and IE, etc.).  Most importantly, they are also displayed properly on most mobile phones, iPads, Notebooks and other tablets.  Also, page speed affects your search engine rankings because slow sites negatively affect user experience. You can increase your page loading time by optimizing your website for speed.

Why Webwerx Design for your insurance site?  WordPress websites are SEO-friendly out-of-the-gate, with built-in tools and top-rated plugins to help improve website speed, website security, website visibility and increase traffic.  With nearly 15 years of building WordPress sites, we have the experience to make sure your SEO is fully maximized.  Additionally, our top industry niche is health insurance agent web design and health insurance agent SEO, so we are also very familiar with the best keywords that have the most favorable SEO results.

To see our various web design offerings with everything you need bundled into one package, click here.

Call 888-355-0305 or reach us online.

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